AI
Psychology
UI/UX

AI Attention Map: What is the impact of full liquid glass?

By conducting this analysis, the heatmap allows us to visualize the breakdown of gestalt principles in the full liquid glass mode. Understanding gestalt principles enables us to design visual hierarchies, influence the order in which users scan information, and prioritize content for quicker and easier retrieval. We achieve this by leveraging factors such as shape, […]

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UI/UX

Why projects always take longer 

Why is Estimating Hard? Estimating is difficult because predicting the future is inherently uncertain. Here are some strategies I’ve encountered or tried: It’s important to note that in the points above, I deliberately avoided using the term “overrun.” An overrun suggests that the estimate was accurate, and it was the execution that failed. However, we […]

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Product Design
UI/UX

What is a UX strategy?

User experience (UX) is a crucial element in product design and development. It involves the processes that companies use to create products that offer users practical, logical, and meaningful experiences. UX affects how users perceive products, how they interact with them, and the ease or difficulty of completing tasks. To ensure that your organization effectively […]

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Product Design
Psychology
UI/UX

The psychological techniques shaping the experience of modern air travel.

I just flew back from Japan to the USA. Booking air travel these days feels like navigating a maze of hidden fees, upsells, and manipulative tactics. There was a time when airline companies offered checked bags, seat selection, and in-flight meals for free. Now, you encounter more fare classes, numerous optional add-ons (which often feel […]

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Branding
culture
Design
Product Design
UI/UX

Global UX

My experiences with internationalization and cultural differences have firmly established the crucial importance of scalable design. Navigating these diverse landscapes has reinforced my belief that a robust and adaptable design approach is not just an advantage; it is a necessity for thriving in a global context. As a product designer, I frequently collaborated with marketing […]

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