Design – What is design??

Today, even though UX seems to focus on people, its main goal is to maximize profit.

March 24, 2026

What “UX technical debt” means

March 2, 2026

Unsplash Photo by J W

Beyond Human-Centered Design

February 17, 2026

UnsplashのSigmundが

Accessibility-First Design: The WCAG Guidelines

January 31, 2026

The 2024–2025 Accessibility Revolution

December 30, 2025

UnsplashのJulius Carmineが撮影した写真

Inclusive Design

November 28, 2025

Photo by Keila Hötzel on Unsplash

What design can change or what changes design

November 17, 2025

UX Lesson

November 4, 2025

The 12 Emotional Journeys of Color Psychology

October 27, 2025

UnsplashのCharles Forerunnerが撮影した写真

Businesses Today

October 8, 2025

Photo by Luis Villasmil on Unsplash

UX Crisis

October 2, 2025

Photo by UX Indonesia on Unsplash

UX Skills Every Designer Needs to Stay in Demand in the AI Age

October 2, 2025

Photo by Andy Kelly on Unsplash

Linguistic dead-ends: the new deceptive pattern plaguing Japan

September 23, 2025

The environmental impact of AI

September 10, 2025

Neuroplasticity

August 29, 2025

How to Handle Executive Demands for Features

August 26, 2025

Metrics for Designers.

August 26, 2025

Identical twins separated at birth had dramatically different IQs in Korea and US

July 27, 2025

The future of design

July 16, 2025

Photo by Aidin Geranrekab on Unsplash

Is ChatGPT More Creative Than One Human?

July 14, 2025

The “Lost 30 Years” and Innovation Decline

July 7, 2025

AI promises amplified intelligence

July 3, 2025

Beyond the Hype: A Pragmatic Approach to Human-Centered AI

July 3, 2025

Cost of Using ChatGPT

July 3, 2025

AI 2027 mean for designers?

June 27, 2025

Gamification UX

June 27, 2025

Cultural Differences in UX

June 26, 2025

Emotional UX

June 25, 2025

Make a compelling argument for accessibility

June 24, 2025

The first brain-scan study on AI users reveals a hidden cognitive cost.

June 23, 2025

AI Attention Map: What is the impact of full liquid glass?

June 16, 2025

Why projects always take longer

June 8, 2025

What is a UX strategy?

June 8, 2025

The psychological techniques shaping the experience of modern air travel.

June 7, 2025

Global UX

June 7, 2025

Why is User Research Valuable?

May 22, 2025

A conversation with Jony Ive

May 20, 2025

What Do CEOs Misunderstand About Design?

May 16, 2025

Driving Product Strategy as a Senior Designer

May 10, 2025

A Designer’s Guide to Effective UI Color Systems: Palettes, Contrast, and Harmony

May 3, 2025

How Culture Shapes User Experience: Western vs. Asian Perspectives

April 19, 2025

Micro-Interactions Conversion Rate

April 12, 2025

Invisible Interfaces

April 10, 2025

Ghibli Style Image vs. ChatGPT/LLM

April 8, 2025

Transforming UX: A Fresh Perspective with AI

April 8, 2025

Big Data Query

March 30, 2025

Frontend Micro-Interactions

March 14, 2025

How the meaning of color varies per culture

March 4, 2025

Cognitive bias

March 3, 2025

AI-UX Patterns

February 11, 2025

Steve Jobs’ UX Rule

February 9, 2025

A Harsh Reality Check for Designers – It’s Time to Rethink Your Portfolio! Pretty UI is No Longer Hiring!

February 8, 2025

Designing Enterprise UX

February 8, 2025

Awesome Bad UI

January 31, 2025

WCAG2 Are You Still Using It?

January 18, 2025

Unlocking the power of a systematic approach to crafting stunning enterprise UI color palettes!

January 17, 2025

The Design Brief

December 28, 2024

Difference Between width: 100% and width: auto

December 26, 2024

CSS + Regex = Efficiency

December 26, 2024

Consistent color palette

December 20, 2024

RAG pipeline – Cost?

November 19, 2024

High-Definition Colors

November 13, 2024

About input mode

November 13, 2024

Issues with HR Recruiting Software

October 31, 2024

a Simple CSS One-liner

October 11, 2024

Powerful Visualization: Line and Bar Charts

October 11, 2024

GPU suitable for LLM inference:

October 2, 2024

Orange

September 25, 2024

How is japanese web design different?

September 22, 2024

Designing for users with ADHD

September 17, 2024

Software development and Consumer preferences

September 1, 2024

User interview questions to ask

September 1, 2024

The Way We Design Today Is Wrong: Designers Design Harmful Products!v

August 17, 2024

Color Psychology in UI/UX Design: How Colors Can Affect User Behavior

June 28, 2024

Accessibility

June 18, 2024

Reducing cognitive overload: designing for human cognition

June 18, 2024

Modular RAG – Three-layer structure of module types, modules, and operators.

June 18, 2024

GIST Framework

June 11, 2024

Why do I need a design system?

June 6, 2024

Animation in UX

June 4, 2024

About Colors

April 3, 2024

RAIL Key Actions

March 29, 2024

Headless CMS vs. Serverless CMS

February 13, 2024

Optimizing Mobile UI for One-Handed Use

January 30, 2024

Multicultural UX design is complex (Part 2)

January 2, 2024

Multicultural UX design is complex.

January 2, 2024

How much does it cost for LLM?

December 1, 2023

Brand illusions

October 3, 2023

3 designs

October 3, 2023

The gap between conceptual and mental models

October 3, 2023

Product Design + A Mind Map

September 26, 2023

ROI of UX

September 11, 2023

UI Design Principles

September 7, 2023

The downsides of design systems

August 28, 2023

The documenting designs

August 11, 2023

Design systems have both advantages and disadvantages.

August 11, 2023

The New Principles of Website Design

August 7, 2023

The divide that exists between designers and developers.

July 31, 2023

The website with dependencies

July 25, 2023

Miller’s Law

July 6, 2023

Business Job Product Design

Today, even though UX seems to focus on people, its main goal is to maximize profit.

This often comes at the cost of real user-centered design. We like to think we design for people, but this belief covers up the real purpose of UX today. We…

Isao March 24, 2026

Business Japan Product Design

What “UX technical debt” means

People use a few related terms: Technical debt: shortcuts in code/architecture that make changes slow and risky later. UX debt (aka UX technical debt / design debt/experience debt): shortcuts that…

Isao March 2, 2026

Unsplash Photo by J W

AI Psychology UI/UX

Beyond Human-Centered Design

Why Design Responsibility Goes Beyond the User, Especially in the Age of AI The recent discussions at DDX revealed something important. Not a minor methodological debate.Not a branding nuance. A…

Isao February 17, 2026

UnsplashのSigmundが

Accessibility CSS UI/UX

Accessibility-First Design: The WCAG Guidelines

The WCAG Rules That Actually Get Violated (And Cost Millions) The Big Four Lawsuit Triggers css /* 1. Missing Focus Indicators - 34% of lawsuits */.bad-practice { outline: none; /*…

Isao January 31, 2026

Accessibility Design System Product Design

The 2024–2025 Accessibility Revolution

What Actually Changed WCAG 2.2 became the legal standard (June 2024) New success criteria that break existing “accessible” designs Stricter cognitive accessibility requirements Focus on dynamic content and interactive elements European…

Isao December 30, 2025

UnsplashのJulius Carmineが撮影した写真

Accessibility Design Product Design

Inclusive Design

Practical Lessons from Real-World Experiences Last week, I visited a museum with a blind individual I have known for eight years. Since not every exhibit had audio descriptions, I read…

Isao November 28, 2025

Today, even though UX seems to focus on people, its main goal is to maximize profit.

Business Job Product Design

Today, even though UX seems to focus on people, its main goal is to maximize profit.

This often comes at the cost of real user-centered design. We like to think we design for people, but this belief covers up the real purpose of UX today. We…

Isao March 24, 2026

What “UX technical debt” means

Business Japan Product Design

What “UX technical debt” means

People use a few related terms: Technical debt: shortcuts in code/architecture that make changes slow and risky later. UX debt (aka UX technical debt / design debt/experience debt): shortcuts that…

Isao March 2, 2026

Unsplash Photo by J W

AI Psychology UI/UX

Beyond Human-Centered Design

Why Design Responsibility Goes Beyond the User, Especially in the Age of AI The recent discussions at DDX revealed something important. Not a minor methodological debate.Not a branding nuance. A…

Isao February 17, 2026

UnsplashのSigmundが

Accessibility CSS UI/UX

Accessibility-First Design: The WCAG Guidelines

The WCAG Rules That Actually Get Violated (And Cost Millions) The Big Four Lawsuit Triggers css /* 1. Missing Focus Indicators - 34% of lawsuits */.bad-practice { outline: none; /*…

Isao January 31, 2026

The 2024–2025 Accessibility Revolution

Accessibility Design System Product Design

The 2024–2025 Accessibility Revolution

What Actually Changed WCAG 2.2 became the legal standard (June 2024) New success criteria that break existing “accessible” designs Stricter cognitive accessibility requirements Focus on dynamic content and interactive elements European…

Isao December 30, 2025

Business Job Product Design

Today, even though UX seems to focus on people, its main goal is to maximize profit.

Isao March 24, 2026

Business Japan Product Design

What “UX technical debt” means

Isao March 2, 2026

Unsplash Photo by J W

AI Psychology UI/UX

Beyond Human-Centered Design

Isao February 17, 2026

UnsplashのSigmundが

Accessibility CSS UI/UX

Accessibility-First Design: The WCAG Guidelines

Isao January 31, 2026