The business value of UX

88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision)

  • Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign that made its checkout process easier (source).
  • Staples e-commerce site redesign brought an 80% increase in the number of visitors, a 45% reduction in drop-off rates, and a 67% increase in repeat customers (case study by HFI).
  • As mentioned by Experience Dynamics, UX design saves 50% of development rework time by defining all the requirements upfront. Moreover, it reduces overall development time by 33–50% by improving decision-making process and task prioritization.