“UX is the gap between a user’s expectations and their real outcomes.”
UX is the gap between a user’s expectations and their real outcomes. How they think something is going to go down, or how they expect things to go, versus how they actually go, what they actually get, and how they actually feel at the end of the process.
- UX is the gap between a user’s expectations and their real outcomes.
- Good UX is a matter of establishing baseline expectations and then exceeding them everywhere possible.
- The higher you exceed your user’s expectations in terms of emotional, utility, and convenience values, the greater their overall experience will be, and the higher lasting conversions your offer will net.
