I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech.
Ask yourself:
- Do I genuinely understand what my customer is going through before, during, and after they engage with my product?
- Do I know how I’ll empower my customers?
- Does my brand toolkit capture both emotional and functional communication needs?
The true measure of brand awareness isn’t determined by vanity metrics but by how open and receptive customers are to your story, values, and visual identity.
