1. Higher Conversion Rate — Higher ROI of UX

Intentional UX encourages prospects to interact with a brand’s products, leading to a predetermined action. Whether conversion amounts to a subscription, information sharing, or direct action, carefully considered UX builds positive first impressions of a brand.

Keeping the quality of the UX high and consistent throughout helps boost conversion rates.

2. Need for Customer Support

Countless hours and budgets are wasted on customer support that could be minimized through proper UX research and implementation. Only through the implementation of these processes can a company create relevant platforms driven by user needs.

The UX lowers necessary customer support levels and presents the possibility to utilize the manpower involved in other growth opportunities in the company.

3. Development Waste

Thorough UX research at the beginning of the design process helps minimize the risk of error in the launch of your first minimum viable product (MVP). Through UX research, MVP’s require less adjustments and shrink the margin of error when compared to projects that don’t consider their user experience.

Now adjustments are never totally avoidable. During long-running, large projects of real complexity, some elements will have to be adjusted regardless of the preparation put in. UX consideration is, however, the simplest way to reduce development waste and keep projects running smoothly.

4. Employee Satisfaction — The Best ROI of UX

Great UX helps companies create interactions and workflows that optimize collaboration in the businesses. Companies gain improved morale, reduced turnover costs, and optimized operations through the process of streamlining convoluted and complex internal systems.

Systems with poorly developed UX become potholes in the development process that developers try to avoid, resulting in potential data islands, data cleanups, and other logistical nightmares. When a system works well, employees are more likely to buy into it. It becomes part of a virtual cycle where teams are invested in making useful systems even more efficient and practical, as opposed to avoiding engagement with it at all.

5. Risk

Risk decreases greatly when thorough UX research is a part of the product’s development. Engaging with UX research makes identifying potential risks significantly easier, opening the door for streamlined implementation. Research helps discover the possibilities of design that the target audience prefers, refining the whole risk management process into a simpler pipeline based on those insights.