Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Posted inJavascript UI/UX

Simple CSS variables like A Pro

Using DOM access, you may create variables, save them, and reuse them across your style sheet. :root{ /*CSS variable*/ --primary:#900c3f; --secondary:#ff5733; } .btn{ padding:1rem 1.5 rem; background:transparent; font-weight: 700; color:…
Posted inPsychology

仕方がない~Shikata ga nai

This expression is so common and widely used in every situation. There are multiple ways to say it: shikata ga arimasen (polite) shikata ga nai (informal) shō ga nai (casual) shānai (Kansai-ben) But what…