Design System Metrics

While Designers or Engineers might be implementing your system and saying they like it, they might still be customizing or detaching components *sigh*. Here are some of the ways I’ve…

After working for several companies…

In most organizations, only ~10% of people are high performers. They have great attitudes, are self-starters, smart, and great to work with. 25% are hard-working and competent and carry most…

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…

Simple CSS variables like A Pro

Using DOM access, you may create variables, save them, and reuse them across your style sheet. :root{ /*CSS variable*/ --primary:#900c3f; --secondary:#ff5733; } .btn{ padding:1rem 1.5 rem; background:transparent; font-weight: 700; color:…