Design KPIs
What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…
Posted inUI/UX
UX and Psychology
"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…
Posted inUI/UX
The 5 Design Thinking Process For UX Design
1. Empathize The first step in the design-thinking process is to empathize. To understand the demands of their users personally, design teams do research. They let go of preconceived notions…
Posted inUI/UX
Common Mistakes in UX Research
#1 — Lack of Stakeholders Meetings and phone calls with a client are a nightmare for any UX specialist. And indeed, instead of spending a lot of time discussing seemingly…
Posted inDesign Graphic Design
Font psychology
The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that…