Experience design 

The biggest challenge is the mindset shift, instead of thinking in screens, you need to focus on user needs and business goals. Step 1: Dissect your design processStart to create wireframes before…

Why You Shouldn’t Use Your Brand Color on Buttons

Optimizing call-to-action buttons for all users Inaccessible Text Labels Brand-colored buttons often have inaccessible text labels. Many brand colors are chosen without any consideration to accessibility. Instead, they’re chosen based…

Design KPIs

What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…

UX and Psychology

"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…

The 5 Design Thinking Process For UX Design

1. Empathize The first step in the design-thinking process is to empathize. To understand the demands of their users personally, design teams do research. They let go of preconceived notions…