Differences between UI Design and UX Design

Here are 10 major differences between UI and UX design: 1. UI design is more focused on aesthetics, while UX design is more focused on usability. 2. UI design is more concerned…

UX Most Common Mistakes

1. Not thinking about design holistically This problem typically happens in large design collectives. The team manager asks a junior UX designer to design new functionality or redesign a part…

Product branding and Design kit

Taken from Hubspot, Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your…

UX in one sentence

“UX is the gap between a user’s expectations and their real outcomes.” UX is the gap between a user’s expectations and their real outcomes. How they think something is going…
Psychology of Color

Psychology of Color

Color psychology according to different human emotions: In the above image, you can clearly see how different colors influence different emotions. Orange: Optimism, Motivation, Etc.Green: Freshness, Generosity, Safety, Etc.Purple: Fantasy, Creativity, Compassion, Etc.…