Color – Design

The 12 Emotional Journeys of Color Psychology

Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This connection…

Isao October 27, 2025

Accessibility Color Color Theory

A Designer’s Guide to Effective UI Color Systems: Palettes, Contrast, and Harmony

I worked on a project that had a poor UI color scheme and lacked a design system. To address these issues, I conducted research and developed a color palette that…

Isao May 3, 2025

Branding Color Color Theory

How the meaning of color varies per culture

Let's clarify a common misconception: football fans are often perceived as aggressive. When Amsterdam constructed its new stadium, the authorities made the decision to design the seats in rainbow colors,…

Isao March 4, 2025

Accessibility Color

WCAG2 Are You Still Using It?

WCAG2 Are You Still Using It? UI Contrast Visibility Standard (Readability Contrast) The orange background with white text on the button often fails to meet WCAG2 standards. Can it still…

Isao January 18, 2025

Color

Unlocking the power of a systematic approach to crafting stunning enterprise UI color palettes!

How can you create color palettes that effectively balance accessibility, brand identity, and scalability? There’s almost always a starting color Contrary to some advice, designers rarely create palettes from scratch. Most…

Isao January 17, 2025