Gamification UX
Posted inDesign Product Design UI/UX

Gamification UX

This selective rejection highlights a crucial insight that many designers overlook. When technical skills and trust are not the issues, what accounts for the failure to engage users? Why do…
Global UX
Posted inBranding culture Design

Global UX

My experiences with internationalization and cultural differences have firmly established the crucial importance of scalable design. Navigating these diverse landscapes has reinforced my belief that a robust and adaptable design…
A conversation with Jony Ive
Posted inDesign UI/UX

A conversation with Jony Ive

https://youtu.be/wLb9g_8r-mE?si=Npn6mHBeyX3l6Ewe It’s about the value of care and love in design, the huge impact of emotions in our work, and just how dangerous it is to articulate the value of design in…