UI Design Principles
The Core Idea The key to crafting UI designs that delight users lies in avoiding some common mistakes: Ignoring User Behavior: Failing to consider how users interact with your design can…
Posted inDesign Product Design
The documenting designs
File Thumbnails File thumbnails provide a preview of a file's contents, helping to convey the essence of the project. Components & Variants When creating a design, components and their variants…
The New Principles of Website Design
As technology evolves, the choices and expectations of people also evolve with time. While the primary motive of UI/UX designers will always be to solve their users’ problems and to…
Posted inDesign Product Design UI/UX
The divide that exists between designers and developers.
Your developers don’t understand your designs. Why does it exist? The gap between designers and developers often stems from their distinct roles, objectives, and tools they use. Traditionally, designers are…
Posted inBranding Design Product Design
Put empathy first
I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…