The New Principles of Website Design
As technology evolves, the choices and expectations of people also evolve with time. While the primary motive of UI/UX designers will always be to solve their users’ problems and to…
Posted inDesign Product Design UI/UX
The divide that exists between designers and developers.
Your developers don’t understand your designs. Why does it exist? The gap between designers and developers often stems from their distinct roles, objectives, and tools they use. Traditionally, designers are…
Posted inBranding Design Product Design
Put empathy first
I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology
Designing for Attention
The average person is capable of reading 250 words per minute. Few people choose to do so. 80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Great senior designers today are a dying breed
The problems in UX aren't caused by juniors trying to break into the industry but rather by seniors' incompetence. Inflated expectations So many transitioning boot camp graduates come out of…