Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Posted inDesign

Text font size in web design

Body text Default: 16px or 1emOn mobile: Use the defaults, at times 10% smallerOn Desktop: go up until 24px or 1.5em Display text (Heading 1) Default: 40px or 2.5em for an <h1>On mobile: 32px or 2em or smaller, since it uses up too much space.On…