Product Design

Linguistic dead-ends: the new deceptive pattern plaguing Japan

It seems that something was seriously lost in translation. Design is Not a Universal Language Design is not a universal language—at least, not entirely. Numerous articles discuss how different cultures…

Isao September 23, 2025

Job Product Design UI/UX

How to Handle Executive Demands for Features

Understand the Full Context When executives demand features, it might feel abrupt, but there's often more to the story. The idea may have gone through multiple layers of communication—often called…

Isao August 26, 2025

Design Product Design UI/UX

Gamification UX

This selective rejection highlights a crucial insight that many designers overlook. When technical skills and trust are not the issues, what accounts for the failure to engage users? Why do…

Isao June 27, 2025

Product Design UI/UX

What is a UX strategy?

User experience (UX) is a crucial element in product design and development. It involves the processes that companies use to create products that offer users practical, logical, and meaningful experiences.…

Isao June 8, 2025

Product Design Psychology UI/UX

The psychological techniques shaping the experience of modern air travel.

I just flew back from Japan to the USA. Booking air travel these days feels like navigating a maze of hidden fees, upsells, and manipulative tactics. There was a time…

Isao June 7, 2025