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Driving Product Strategy as a Senior Designer
Posted inAI Design Product Design

Driving Product Strategy as a Senior Designer

News Flash: You don’t need the title of Product Manager (PM) to shape the product. What you need are clarity, courage, and meaningful conversations. If you aspire to become a…
Posted by Isao May 10, 2025
Micro-Interactions Conversion Rate
Posted inDesign Motion Graphic Product Design

Micro-Interactions Conversion Rate

The “Almost There” Button Loading State Transform dead clicks into engaging momentsConversion impact: +12% in our A/B tests Why it matters: Our A/B tests showed that users were 12% more…
Posted by Isao April 12, 2025
Posted inBranding Color Color Theory

How the meaning of color varies per culture

Let's clarify a common misconception: football fans are often perceived as aggressive. When Amsterdam constructed its new stadium, the authorities made the decision to design the seats in rainbow colors,…
Posted by Isao March 4, 2025
Posted inDesign Product Design Psychology

Steve Jobs’ UX Rule 

A study by the Nielsen Norman Group found that users make the decision to stay on or leave a webpage in under 10 seconds. That's right—just ten seconds. All the…
Posted by Isao February 9, 2025
Posted inDesign Product Design

Powerful Visualization: Line and Bar Charts

Bump Chart: Tracking Ranks Over Time Example: In the above visualization, I plotted the rank of U.S. credit card issuers based on their purchase volume by year. You can clearly…
Posted by Isao October 11, 2024

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  • Today, even though UX seems to focus on people, its main goal is to maximize profit.
  • What “UX technical debt” means
  • Beyond Human-Centered Design
  • Accessibility-First Design: The WCAG Guidelines
  • The 2024–2025 Accessibility Revolution
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