Posted inProduct Design UI/UX

Designing for users with ADHD

A users with ADHD can flag areas of friction for everyone that might otherwise go unobserved 7 million (11.4%) U.S. children aged 3–17 years  have ever been diagnosed with ADHD,…
Posted inProduct Design

GIST Framework

GIST stands for Goals, Ideas, Steps, and Tasks: Goals: Align with the objectives in OKRs. Ideas: All ideas we can test to achieve those goals. Steps: Validation methods to test…
Posted inBranding Product Design Psychology

Brand illusions

In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…
Posted inDesign Product Design UI/UX

3 designs

There is a significant difference in the level of usability among the three designs. Button inside the input Button touching input Button next to the input with space between Start…