Posted inProduct Design UI/UX

The website with dependencies

In today's business landscape, APIs and CDNs are popular tools for efficient and speedy development. However, it's essential to consider the potential consequences if one of these companies were to…
Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Product Design Psychology

What is a system?

A system is a set of interconnected elements that work together to achieve a common goal or purpose. Any system has inputs, stocks, processes, and outputs. For example, a plant…