Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Product Design Psychology

What is a system?

A system is a set of interconnected elements that work together to achieve a common goal or purpose. Any system has inputs, stocks, processes, and outputs. For example, a plant…
Posted inDesign Product Design

The ROI of a Design System

Our design system ROI formula has two components: What you’ll gain over time from the design system you build;What building and maintaining will cost you. Having calculated these two components, it’s straightforward to use…