Psychology – Page 2

AI Attention Map: What is the impact of full liquid glass?

Simulated attention does not equal real attention. AI attention maps are abstract simulations. They are trained on generalized models of visual salience rather than actual user behavior, intent, or familiarity.…

Isao June 16, 2025

Product Design Psychology UI/UX

The psychological techniques shaping the experience of modern air travel.

I just flew back from Japan to the USA. Booking air travel these days feels like navigating a maze of hidden fees, upsells, and manipulative tactics. There was a time…

Isao June 7, 2025

Design Motion Graphic Product Design

Micro-Interactions Conversion Rate

The “Almost There” Button Loading State Transform dead clicks into engaging momentsConversion impact: +12% in our A/B tests Why it matters: Our A/B tests showed that users were 12% more…

Isao April 12, 2025

Accessibility Psychology UI/UX

Frontend Micro-Interactions

The "Almost There" Button Loading StateTransform inactive clicks into engaging moments. Conversion impact: +12% in our A/B tests. The "Smooth Scroll" NavigationCreate seamless transitions that feel natural and intentional.Engagement impact:…

Isao March 14, 2025

Branding Color Color Theory

How the meaning of color varies per culture

Let's clarify a common misconception: football fans are often perceived as aggressive. When Amsterdam constructed its new stadium, the authorities made the decision to design the seats in rainbow colors,…

Isao March 4, 2025