Posted inColor Theory culture Psychology

About Colors

1. Color is one of the most powerful tools for attracting a user’s attention within a UI. Vibrant hues naturally draw the human eye toward interface elements. Color can also…
Posted inPsychology UI/UX

Multicultural UX design is complex.

Multicultural UX design is a complex field that requires understanding and consideration of various cultural perspectives. It is interesting to note that the different lifestyles of ancient Greek and Chinese…
Posted inBranding Product Design Psychology

Brand illusions

In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…