Posted inColor Theory culture Psychology
About Colors
1. Color is one of the most powerful tools for attracting a user’s attention within a UI. Vibrant hues naturally draw the human eye toward interface elements. Color can also…
Posted inculture Psychology UI/UX
Multicultural UX design is complex (Part 2)
Holistic thinking One of the most notable differences between Eastern and Western societies is their perspective towards visual arts. A-D drawn by American participants. E-H by East Asian participants. This…
Posted inPsychology UI/UX
Multicultural UX design is complex.
Multicultural UX design is a complex field that requires understanding and consideration of various cultural perspectives. It is interesting to note that the different lifestyles of ancient Greek and Chinese…
Posted inBranding Product Design Psychology
Brand illusions
In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…
Posted inPsychology UI/UX
The gap between conceptual and mental models
Educate users with Conceptual and Mental Models. In one example, we provided users with an encrypted file for Step 1 and a password for decryption in Step 2 (both on…