Posted inPsychology UI/UX
The gap between conceptual and mental models
Educate users with Conceptual and Mental Models. In one example, we provided users with an encrypted file for Step 1 and a password for decryption in Step 2 (both on…
Posted inPsychology UI/UX
Miller’s Law
Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inPsychology
After working for several companies…
In most organizations, only ~10% of people are high performers. They have great attitudes, are self-starters, smart, and great to work with. 25% are hard-working and competent and carry most…
Posted inDesign Psychology
Designing for Attention
The average person is capable of reading 250 words per minute. Few people choose to do so. 80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Posted inPsychology
仕方がない~Shikata ga nai
This expression is so common and widely used in every situation. There are multiple ways to say it: shikata ga arimasen (polite) shikata ga nai (informal) shō ga nai (casual) shānai (Kansai-ben) But what…