Posted inPsychology UI/UX

Multicultural UX design is complex.

Multicultural UX design is a complex field that requires understanding and consideration of various cultural perspectives. It is interesting to note that the different lifestyles of ancient Greek and Chinese…
Posted inBranding Product Design Psychology

Brand illusions

In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…
Posted inPsychology UI/UX

Miller’s Law

Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inPsychology

After working for several companies…

In most organizations, only ~10% of people are high performers. They have great attitudes, are self-starters, smart, and great to work with. 25% are hard-working and competent and carry most…