The New Principles of Website Design
As technology evolves, the choices and expectations of people also evolve with time. While the primary motive of UI/UX designers will always be to solve their users’ problems and to…
Posted inDesign Product Design UI/UX
The divide that exists between designers and developers.
Your developers don’t understand your designs. Why does it exist? The gap between designers and developers often stems from their distinct roles, objectives, and tools they use. Traditionally, designers are…
Posted inProduct Design UI/UX
The website with dependencies
In today's business landscape, APIs and CDNs are popular tools for efficient and speedy development. However, it's essential to consider the potential consequences if one of these companies were to…
Posted inPsychology UI/UX
Miller’s Law
Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inBranding Design Product Design
Put empathy first
I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…