Posted inUI/UX

Why You Shouldn’t Use Your Brand Color on Buttons

Optimizing call-to-action buttons for all users Inaccessible Text Labels Brand-colored buttons often have inaccessible text labels. Many brand colors are chosen without any consideration to accessibility. Instead, they’re chosen based…
Posted inDesign UI/UX

Design KPIs

What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…
Posted inUI/UX

UX and Psychology

"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…
Posted inUI/UX

The 5 Design Thinking Process For UX Design

1. Empathize The first step in the design-thinking process is to empathize. To understand the demands of their users personally, design teams do research. They let go of preconceived notions…
Posted inUI/UX

Common Mistakes in UX Research

#1 — Lack of Stakeholders Meetings and phone calls with a client are a nightmare for any UX specialist. And indeed, instead of spending a lot of time discussing seemingly…