UX Most Common Mistakes

1. Not thinking about design holistically This problem typically happens in large design collectives. The team manager asks a junior UX designer to design new functionality or redesign a part…

Product branding and Design kit

Taken from Hubspot, Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your…

UX in one sentence

“UX is the gap between a user’s expectations and their real outcomes.” UX is the gap between a user’s expectations and their real outcomes. How they think something is going…

Mobile UX Design

Thumb position Thumb friendly navigational design describes the area on a mobile device where the thumb is most at ease when interacting with the screen. Important links should be placed…

What is a persona?

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.…