Posted inUI/UX
What is a persona?
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.…
Posted inUI/UX
The business value of UX
https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Posted inDesign Product Design UI/UX
Laws of UX Design
#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…
Posted inUI/UX
UX processes
User-Centered Design This is a framework that I definitely used “accidentally”, unaware of its ties to UX design at the time. It is very intuitive — and this graphic from…
Posted inProduct Design UI/UX
60–30–10 Rule
60% is your dominant hue, 30% is a secondary hue, and 10% is for an accent (typically the primary color). This is a good rule of thumb with most UI…