Posted inDesign Product Design UI/UX
Laws of UX Design
#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…
Posted inUI/UX
UX processes
User-Centered Design This is a framework that I definitely used “accidentally”, unaware of its ties to UX design at the time. It is very intuitive — and this graphic from…
Posted inProduct Design UI/UX
60–30–10 Rule
60% is your dominant hue, 30% is a secondary hue, and 10% is for an accent (typically the primary color). This is a good rule of thumb with most UI…
Posted inProduct Design UI/UX
Information architecture (IA)
As human beings, we are prompted to set goals and then aim to achieve them. And when you perform a complex task, your brain releases large amounts of endorphins that trigger euphoria.…
Posted inUI/UX
Fitt’s Law
Fitts’ law isn’t actually a law but more of a principle. It states that the length of the time required for a person to move a cursor to a target…