Posted inPsychology UI/UX

Miller’s Law

Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inDesign System

Design System Metrics

While Designers or Engineers might be implementing your system and saying they like it, they might still be customizing or detaching components *sigh*. Here are some of the ways I’ve…
Posted inPsychology

After working for several companies…

In most organizations, only ~10% of people are high performers. They have great attitudes, are self-starters, smart, and great to work with. 25% are hard-working and competent and carry most…
Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…