Posted inUI/UX

Case Studies

What makes a great case study Think of a case study as a highlight reel of your project. You want to include a little bit of history, the greatest hits,…
Posted inUI/UX

Experience design 

The biggest challenge is the mindset shift, instead of thinking in screens, you need to focus on user needs and business goals. Step 1: Dissect your design processStart to create wireframes before…
Posted inUI/UX

Why You Shouldn’t Use Your Brand Color on Buttons

Optimizing call-to-action buttons for all users Inaccessible Text Labels Brand-colored buttons often have inaccessible text labels. Many brand colors are chosen without any consideration to accessibility. Instead, they’re chosen based…
Posted inDesign UI/UX

Design KPIs

What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…
Posted inUI/UX

UX and Psychology

"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…