Color Theory

How the meaning of color varies per culture

Let's clarify a common misconception: football fans are often perceived as aggressive. When Amsterdam constructed its new stadium, the authorities made the decision to design the seats in rainbow colors,…

Isao March 4, 2025

Branding Color Theory Design

Color Psychology in UI/UX Design: How Colors Can Affect User Behavior

Color psychology is the study of how colors influence human behavior, emotions, and perceptions. This field explores how different hues and shades can affect mood, decisions, and even physiological responses.…

Isao June 28, 2024

Color Theory Psychology UI/UX

During my employment, I often experienced other UX designers not knowing what Monochrome or psychological impact on the colors. Color, one of the seven elements of Design, is an essential aspect…

Isao November 30, 2022