Culture – Design

Linguistic dead-ends: the new deceptive pattern plaguing Japan

It seems that something was seriously lost in translation. Design is Not a Universal Language Design is not a universal language—at least, not entirely. Numerous articles discuss how different cultures…

Isao September 23, 2025

culture Design Job

The “Lost 30 Years” and Innovation Decline

I am 54 years old, which makes me a GenX of the 1980s. Most executives and management-level professionals are in the same age group. They have grown up during the…

Isao July 7, 2025

culture UI/UX

Cultural Differences in UX

In Japan, overtourism poses a significant problem, and it's evident that many issues arise from tourists' misbehavior. But is this misbehavior a result of willful disregard for local customs, or…

Isao June 26, 2025

Branding culture Design

Global UX

My experiences with internationalization and cultural differences have firmly established the crucial importance of scalable design. Navigating these diverse landscapes has reinforced my belief that a robust and adaptable design…

Isao June 7, 2025

Design UI/UX

A conversation with Jony Ive

https://youtu.be/wLb9g_8r-mE?si=Npn6mHBeyX3l6Ewe It’s about the value of care and love in design, the huge impact of emotions in our work, and just how dangerous it is to articulate the value of design in…

Isao May 20, 2025