Behavior Patterns for UX Design

These are a few of the most common behaviors that people demonstrate as they relate to product design. A product that supports these patterns will assist our users in achieving…

Design KPIs

What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…

Font psychology

The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that…
Apple After Steve

Apple After Steve

1. Steve Jobs’ product philosophy Once Steve returned to Apple following his ousting in 1985, he looked at the countless products Apple had been producing and realized the products lacked…

Mobile UX Design

Thumb position Thumb friendly navigational design describes the area on a mobile device where the thumb is most at ease when interacting with the screen. Important links should be placed…