UX and Psychology

"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…

Font psychology

The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that…

Emotional Design using UI, UX, and CX

An emotion is an intense feeling that is short-term and is typically directed at a source. Emotions can often have indicative facial expressions and body language as well. When we…
Psychology of Color

Psychology of Color

Color psychology according to different human emotions: In the above image, you can clearly see how different colors influence different emotions. Orange: Optimism, Motivation, Etc.Green: Freshness, Generosity, Safety, Etc.Purple: Fantasy, Creativity, Compassion, Etc.…
Information architecture (IA) 

Information architecture (IA) 

As human beings, we are prompted to set goals and then aim to achieve them. And when you perform a complex task, your brain releases large amounts of endorphins that trigger euphoria.…