How to Organize UI Content

Information Architecture is a work that can go unnoticed by the customer, but it is a fundamental process in creating digital products. To develop websites and applications that are easy…

The Science Behind Color Palettes in UX

The use of different colors on a website has the potential to create a positive or negative response in a user’s subconscious mind. The following are three categories of color…

Behavior Patterns for UX Design

These are a few of the most common behaviors that people demonstrate as they relate to product design. A product that supports these patterns will assist our users in achieving…

Design KPIs

What we expect to see are data points scattered across charts. Each of the data points represents a unique experience, and when put together, they represent an average behavior in our products.…

Common Mistakes in UX Research

#1 — Lack of Stakeholders Meetings and phone calls with a client are a nightmare for any UX specialist. And indeed, instead of spending a lot of time discussing seemingly…