Design for the blind

Unfortunately, blind people are sometimes limited to browsing/consuming written content online. Things that sighted users do quickly and easily, like buying that plane ticket or posting content online, are incredibly…

Emotional Design using UI, UX, and CX

An emotion is an intense feeling that is short-term and is typically directed at a source. Emotions can often have indicative facial expressions and body language as well. When we…

The UX rationale for guidelines

Let’s see how they improve our work 🎉 If you apply platform standards correctly in a product, the chances of arriving at good usability are higher than when all-new interactions…
Apple After Steve

Apple After Steve

1. Steve Jobs’ product philosophy Once Steve returned to Apple following his ousting in 1985, he looked at the countless products Apple had been producing and realized the products lacked…