Differences between UI Design and UX Design

Here are 10 major differences between UI and UX design: 1. UI design is more focused on aesthetics, while UX design is more focused on usability. 2. UI design is more concerned…

UX Most Common Mistakes

1. Not thinking about design holistically This problem typically happens in large design collectives. The team manager asks a junior UX designer to design new functionality or redesign a part…

Product branding and Design kit

Taken from Hubspot, Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your…

The business value of UX

https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Laws of UX Design

Laws of UX Design

#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…