UX Most Common Mistakes

1. Not thinking about design holistically This problem typically happens in large design collectives. The team manager asks a junior UX designer to design new functionality or redesign a part…

Product branding and Design kit

Taken from Hubspot, Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your…

The business value of UX

https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Laws of UX Design

Laws of UX Design

#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…
How to create a better UI color palette

60–30–10 Rule

60% is your dominant hue, 30% is a secondary hue, and 10% is for an accent (typically the primary color). This is a good rule of thumb with most UI…