UX/UI – Page 3

What is a UX strategy?

User experience (UX) is a crucial element in product design and development. It involves the processes that companies use to create products that offer users practical, logical, and meaningful experiences.…

Isao June 8, 2025

Product Design Psychology UI/UX

The psychological techniques shaping the experience of modern air travel.

I just flew back from Japan to the USA. Booking air travel these days feels like navigating a maze of hidden fees, upsells, and manipulative tactics. There was a time…

Isao June 7, 2025

Design UI/UX

A conversation with Jony Ive

https://youtu.be/wLb9g_8r-mE?si=Npn6mHBeyX3l6Ewe It’s about the value of care and love in design, the huge impact of emotions in our work, and just how dangerous it is to articulate the value of design in…

Isao May 20, 2025

AI Design Product Design

Driving Product Strategy as a Senior Designer

News Flash: You don’t need the title of Product Manager (PM) to shape the product. What you need are clarity, courage, and meaningful conversations. If you aspire to become a…

Isao May 10, 2025

Accessibility Color Color Theory

A Designer’s Guide to Effective UI Color Systems: Palettes, Contrast, and Harmony

I worked on a project that had a poor UI color scheme and lacked a design system. To address these issues, I conducted research and developed a color palette that…

Isao May 3, 2025