Posted inBranding Product Design Psychology

Brand illusions

In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…
Posted inDesign Product Design UI/UX

3 designs

There is a significant difference in the level of usability among the three designs. Button inside the input Button touching input Button next to the input with space between Start…
Posted inProduct Design UI/UX

The website with dependencies

In today's business landscape, APIs and CDNs are popular tools for efficient and speedy development. However, it's essential to consider the potential consequences if one of these companies were to…
Posted inPsychology UI/UX

Miller’s Law

Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…