Posted inPsychology UI/UX
The gap between conceptual and mental models
Educate users with Conceptual and Mental Models. In one example, we provided users with an encrypted file for Step 1 and a password for decryption in Step 2 (both on…
Posted inProduct Design UI/UX
The website with dependencies
In today's business landscape, APIs and CDNs are popular tools for efficient and speedy development. However, it's essential to consider the potential consequences if one of these companies were to…
Posted inPsychology UI/UX
Miller’s Law
Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inBranding Design Product Design
Put empathy first
I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology
Designing for Attention
The average person is capable of reading 250 words per minute. Few people choose to do so. 80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…