Posted inPsychology UI/UX

Miller’s Law

Understanding Miller’s Law Miller’s Law originated from a seminal paper published by cognitive psychologist George A. Miller in 1956, titled “The Magical Number Seven, Plus or Minus Two: Some Limits on Our…
Posted inDesign Psychology

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Posted inColor Theory Psychology UI/UX

Color Theory

During my employment, I often experienced other UX designers not knowing what Monochrome or psychological impact on the colors. Color, one of the seven elements of Design, is an essential aspect…
Posted inUI/UX

Emotional Design using UI, UX, and CX

An emotion is an intense feeling that is short-term and is typically directed at a source. Emotions can often have indicative facial expressions and body language as well. When we…
Posted inDesign UI/UX

Confidence 

1. Flip Design requires three critical factors for innovation, each having equal importance. Business Factors: The design needs to be feasibly, economically viable, produced, and distributed.Technical Factors: The design needs to be…