UX in one sentence

“UX is the gap between a user’s expectations and their real outcomes.” UX is the gap between a user’s expectations and their real outcomes. How they think something is going…

Mobile UX Design

Thumb position Thumb friendly navigational design describes the area on a mobile device where the thumb is most at ease when interacting with the screen. Important links should be placed…

The business value of UX

https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Laws of UX Design

Laws of UX Design

#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…
UX processes

UX processes

User-Centered Design This is a framework that I definitely used “accidentally”, unaware of its ties to UX design at the time. It is very intuitive — and this graphic from…