Obvious advantages of the plastic bottle:
- better drop management
- no waiting and rattling
- dosing
- lighter
Advantages of the glass bottle:
- aesthetics
- satisfying click
- better haptics
- 100% recyclable
- decelerates the dosing process
- conversation starter if the big blob comes out
Does the glass bottle have a better overall ecological footprint?
In 1890, the first iconic Heinz glass ketchup bottle was designed and released to the public. The most innovative thing about the attractive glass container was that it allowed consumers to see through the packaging and look inside the product.
In 1970, Heinz created a 32-ounce ketchup bottle containing many more products than its predecessors.
The first squeeze tube from Heinz came out in 1983 when the company created funny green ketchup marketed toward kids.
The 1890 bottle design and the 2001 bottle design are iconic and essential parts of the history of Heinz ketchup.
In 2012, Heinz created an eco-friendly version of its packaging. This packaging was not only easier and cheaper to produce, but also appealed to eco-conscious consumers.
Even the concept of this easy squeeze tube isn’t entirely just about improving the user’s experience. By making it so easy to squeeze a ton of product out of the ketchup bottle, consumers may go through a bottle of ketchup much faster and will need to go back to the store to buy more Heinz.
