Posted inPsychology

After working for several companies…

In most organizations, only ~10% of people are high performers. They have great attitudes, are self-starters, smart, and great to work with. 25% are hard-working and competent and carry most…
Posted inBranding Design Product Design

Put empathy first

I’ve built brands for tech startups led by engineers, and understandably, they obsess over product renderings, specifications, and other functional elements. They fear looking anything but sleek and high-tech. Ask…
Posted inDesign Psychology

Designing for Attention

The average person is capable of reading 250 words per minute. Few people choose to do so.  80% of your page’s visitors will not read it. Ever. 20% — at most — will. That doesn’t mean that 100%…
Posted inJavascript UI/UX

Simple CSS variables like A Pro

Using DOM access, you may create variables, save them, and reuse them across your style sheet. :root{ /*CSS variable*/ --primary:#900c3f; --secondary:#ff5733; } .btn{ padding:1rem 1.5 rem; background:transparent; font-weight: 700; color:…