Posted inUI/UX

Product branding and Design kit

Taken from Hubspot, Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your…
Posted inUI/UX

UX in one sentence

“UX is the gap between a user’s expectations and their real outcomes.” UX is the gap between a user’s expectations and their real outcomes. How they think something is going…
Psychology of Color
Posted inDesign

Psychology of Color

Color psychology according to different human emotions: In the above image, you can clearly see how different colors influence different emotions. Orange: Optimism, Motivation, Etc.Green: Freshness, Generosity, Safety, Etc.Purple: Fantasy, Creativity, Compassion, Etc.…
Posted inUI/UX

Mobile UX Design

Thumb position Thumb friendly navigational design describes the area on a mobile device where the thumb is most at ease when interacting with the screen. Important links should be placed…
Posted inUI/UX

What is a persona?

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.…