Posted inUI/UX

What is a persona?

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way.…
Posted inProduct Design

Frontend Web Development

1. API Short for “Application Program Interface”, how computers and applications communicate with one another. 2. Application Often abbreviated to “app”, these are programs designed to perform functions. Might refer to desktop, mobile or…
Posted inProduct Design

Software Architecture

0. Customers: the end users of your web application.1. Domain Name System (DNS): defines an IP address (the address of the server which will process a user request) based on a domain…
Posted inUI/UX

The business value of UX

https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Laws of UX Design
Posted inDesign Product Design UI/UX

Laws of UX Design

#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…