Posted inUI/UX

The business value of UX

https://youtu.be/O94kYyzqvTc 88% of online consumers are less likely to return to a site after a bad experience. (stats by Invision) Clothing retailer, Anthropologie, increased sales by 24% with a UX redesign…
Laws of UX Design
Posted inDesign Product Design UI/UX

Laws of UX Design

#1 — Hick’s law Synonym: paradox of choice Hick’s law states that the time needed to make a decision depends on the amount of choices available to a person. The more…
UX processes
Posted inUI/UX

UX processes

User-Centered Design This is a framework that I definitely used “accidentally”, unaware of its ties to UX design at the time. It is very intuitive — and this graphic from…
How to create a better UI color palette
Posted inProduct Design UI/UX

60–30–10 Rule

60% is your dominant hue, 30% is a secondary hue, and 10% is for an accent (typically the primary color). This is a good rule of thumb with most UI…
Information architecture (IA) 
Posted inProduct Design UI/UX

Information architecture (IA) 

As human beings, we are prompted to set goals and then aim to achieve them. And when you perform a complex task, your brain releases large amounts of endorphins that trigger euphoria.…