Posted inUI/UX
The Science Behind Color Palettes in UX
The use of different colors on a website has the potential to create a positive or negative response in a user’s subconscious mind. The following are three categories of color…
Posted inUI/UX
Behavior Patterns for UX Design
These are a few of the most common behaviors that people demonstrate as they relate to product design. A product that supports these patterns will assist our users in achieving…
Posted inUI/UX
Why You Shouldn’t Use Your Brand Color on Buttons
Optimizing call-to-action buttons for all users Inaccessible Text Labels Brand-colored buttons often have inaccessible text labels. Many brand colors are chosen without any consideration to accessibility. Instead, they’re chosen based…
Posted inUI/UX
UX and Psychology
"Design is not just what it looks like and feels like. The design is how it works" — Steve Jobs. Do you think that designing is purely creating beautiful and elegant designs…
Posted inDesign Graphic Design
Font psychology
The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that…