Posted inUI/UX

RAIL Key Actions

RAIL is a model for breaking down a user’s experience into key actions. - RAIL/Response, Animation, Idle, Page Load Human-computer interaction studies have a long history. In Jakob Nielsen’s work on response time…
Posted inPsychology UI/UX

Multicultural UX design is complex.

Multicultural UX design is a complex field that requires understanding and consideration of various cultural perspectives. It is interesting to note that the different lifestyles of ancient Greek and Chinese…
Posted inBranding Product Design Psychology

Brand illusions

In 2018, Payless Shoes transformed a former Armani store in Santa Monica into a high-end boutique named "Palessi" for a social experiment. https://www.youtube.com/watch?v=gJdBNYWG4a0 Fashion influencers are present in the store,…